28 July 2021 – The partnership between Pierre Fabre Italia S.p.A. with Sole Shareholder, a leading French multinational in the pharmaceutical and dermo-cosmetic sector, and the independent agency Connexia has been reaffirmed. Since 2018, the company has relied on the marketing and communications agency for SEO optimisation and to maintain the web properties of the Eau Thermale Avène, Klorane, A-Derma, Ducray and René Furterer brands.
Connexia manages a variety of activities to effectively analyse, consolidate and protect the brands’ presence on major search engines, thanks also to the proprietary tool Connexia SEO Defender. From content and tech optimisation to continuous performance monitoring, from web maintenance to dedicated reporting, it is used to snapshot the brands’ visibility in each semantic area of interest.
Connexia is also entrusted with all design, conception and development activities of digital touchpoints for online/offline initiatives, from the development of specific landing pages to support new product launch campaigns, to the conception and creation of the in-store promotion system or the maintenance of buy buttons, the shortcut buttons used to purchase products on e-reseller sites.
“We are delighted that the partnership between Connexia and Pierre Fabre Italia has been reaffirmed” explains Andrea Redaelli, Managing Partner of Connexia’s Digital Media Area. “This is a new, welcome certificate of excellence, and recognises the quality of our work. From the start of the partnership in 2018, our work has so far clearly produced tangible and significant results for the company and its brands. Connexia is confirmed as a special partner in online properties management and managing brands’ SEO activities, thanks to its multidisciplinary teams which can respond to customer needs by incorporating all the market innovations of a constantly and rapidly changing world, such as that of digital marketing”.