13 May 2020 — Connexia, an independent marketing and communication agency, announces its new partnership with Università Cattolica del Sacro Cuore (the Catholic University of the Sacred Heart). The aim is to develop an evolving and longterm study programme which draws on the experience and input of experts working in the fields of creative communication and business strategy. These areas, along with its talent culture, have all played a key role in Connexia’s success.
The partnership kicks off with a course on Economics and Management in Advertising Communications which will feature two guest speakers, Riccardo Catagnano, Connexia’s Creative Director and Head of Branded Content, and Matteo Sbarra, Connexia’s Business Strategy Director. Their contributions will provide a direct link between the professional communications and academic worlds, while giving students a chance to learn about and see the advertising industry from the perspective of two current Connexia professionals.
Connexia firmly believes in its talent culture and significantly invests in it.
The agency cultivates its young internal talent pool by drawing on the company’s clear, solid, well-established professionalism. It sees its professionals as making all the difference.
The partnership with Università Cattolica del Sacro Cuore is part of programme that’s at one with the agency’s values. It also offers a chance to bring professional experience into the university classroom. For students, it provides an important, enriching and challenging opportunity. They get new inspiring input, learn about different work sectors and settings, connect with professionals, explore concrete and dynamic issues and they are inspired to think about their post-university prospects.