21 May 2024 – Ticketmaster Italy, a leading ticketing platform, proudly presents the digital campaign It’s not just a pass , creative concept by which the summer festival pass becomes the key that opens the door to shared emotions and new memories.

With the objective of maximising brand awareness and boosting the consideration of Ticketmaster Italia, this week saw the launch of the TikTok channel (in Feed and Add-On until 30 June), and from 27 May the DOOH activation programme (until 2 June) will begin in the cities of Milan and Verona.

The design and planning are being taken care of by Connexia, the marketing and communication brand of the MarTech Company Retex.

It’s not just a pass, which takes up and develops the awareness campaign launched last March It’s not just a ticket, fits into the broader panorama of the Festival Finder, a guide to festivals 2024 designed by Ticketmaster for all music fans who want to experience unprecedented emotions: a collection of this summer’s unmissable musical events.

Ticketmaster Italia wants to launch an invitation to rediscover the authentic and vibrant emotion that is experienced before, during and after a summer festival. A festival pass therefore embodies the emotions felt when choosing and buying a ticket, the contagious energy of fans whose voices are united in one, and the indelible feeling and memory of each moment experienced.

And this invitation is amplified by the digital campaign, which will run on the digital circuit screens at the main metro stations in the Lombard capital and in the city of Verona, as well as on the brand’s TikTok channel. Each activation features different creative assets with different story angles recalling the emotions that can be experienced only during a Festival.

“For us as Ticketmaster, summer festivals are the right place to feel part of a vibrant community, the perfect opportunity to soak up a unique atmosphere and experience unforgettable moments. We firmly believe that behind every pass sold there are unique stories, vibrant emotions and indelible memories that deserve to be shared. This is why, together with the support and work of our partner Connexia, we came up with the creative concept ‘It’s not just a pass’. The new campaign aims to accompany our customers and all fans on a journey that begins with the purchase of the ticket and continues during the event itself, but does not end with the precious memories that will follow it. Through a careful selection of different story angles, we aim to capture and narrate the emotions and feelings that are at the heart of every Summer Festival.” says Marco Caspani, Head of Sales & Marketing at Ticketmaster Italia.