To celebrate the pancake day 2024, Mulino Bianco asked Connexia to design and realize a digital campaign and to produce all digital and social content.

Connexia identified the creative concept “Dillo Con Pancake” and handled the pre-production, production and post-production of all campaign creative assets.

Connexia in collaboration with Mami Louise Milano, a creative studio of cakes and pastry, created the iconic cake with Mulino Bianco pancakes. Furthermore, on the occasion of Pancake Day, a social contest was launched aimed at the Mulino Bianco community who – commenting with the hashtag #DilloConPancake – had the chance to win the set of breakfast placemats and a pack of Mulino Bianco Pancakes.

Community users were also invited to comment with the phrase they would like to see on the pancake and, in the end, the best comments were reproduced and published on Mulino Bianco Instagram Page.

Creativity