Bakeca.it asked Connexia to strengthen the awareness of the brand and its main services, reinterpreting the philosophy and the values behind the brand in an ironic and original way.
Connexia created a campaign of three new digital movies, planned on Facebook, Instagram, Youtube and TikTok. Following the claim “Ebbuttati su Bakeca.it”, the campaign celebrates the ability of each of us to question and reinvent ourselves, just as its protagonist: the former Italian senator Antonio Razzi, who became famous among the younger generations thanks to his skills as a dancer on social channels.
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