Coccodì asked Connexia to convey awareness of animal welfare and respect for animals by explaining the key values of the company and its products (freshness and quality), to get closer to the millennial target and to position Coccodì as an innovator in a very traditional market.

To communicate in an unusual way, Connexia choses an innovative way with the ASMR technique, which lately became very popular, by creating a video with the potential to evoke vivid and enjoyable sensory effects. 

The social media campaign transformed the preparation of egg-based recipes into a new extraordinary sensory experience.

Creativity, Strategy, Social Media Campaign, ASMR Production