Coccodì

Campagna “È fresco e si sente”

ASK

Convey awareness of animal welfare and respect for animals by explaining the key values of the company and its products: freshness and quality.

WORK

To promote the traditional quality of Coccodì eggs we opted for an unusual approach and used ASMR (Autonomous Sensory Meridian Response) to create a video with the potential to evoke unusually vivid and enjoyable sensory effects. Online on Facebook, Instagram and YouTube, the Coccodì campaign transformed the preparation of simple egg-based recipes into an extraordinary sensory experience that amplifies the senses of sight and hearing.

RESULT

FACEBOOK
Video views: 1,051,172
Reach: 1,500,000

YOUTUBE
Video views: 722,558
Impressions: 4,472,370

INSTAGRAM
Video views: 682,660
Reach: 1,484,748

  • Strategy and creativity

  • social media campaign

  • ASMR production

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