De Agostini asked Connexia to produce an assessment of the tracking structure of the De Agostini Publishing network to grant an optimal configuration and a complete integration with its project minisites’ (collectable) generation tools.
Connexia worked on the rationalisation of the number of existing TagManager and property Analytics, also supporting the client on related issues such as the migration from Adform to Doubleclick (including set up and naming convention), the use of Big Query and the development of an alerting system with immediate notification of potential bug in the purchase process.
TagManager used: from 25 to 5
Analytics accounts: from 11 to 5
Views: from 274 to 15
Alerting system allows to signal issues within 2pm of the same day.