DHL
ASK
Work with their own couriers, who have always been the true heart of the company, and increase brand awareness.
WORK
With DHL, we chose to celebrate Christmas with a short docufilm, midway between traditional festive spirit and modern influences, set in the hidden corners and tiny works of art in the workshop of Marco Ferrigno, a Neapolitan craftsman who creates figurines for nativity scenes. A new figurine is created in the workshop, ready to be placed in the nativity scene: it’s the “DHL Courier”, with the unmistakable yellow uniform, branded cap and the obligatory DHL box in hand.
RESULT
Total views: 1.1M
Total reach: 1.8M
Total engagement: 132k
