Progetto Arca

#Accendiunaluce

ASK

To raise awareness and encourage involvement, through a digital Christmas fundraising campaign, to inspire an act of solidarity and encourage donations.

WORK

We created #AccendiunaLuce, a multi-subject campaign playing on the duality of light and darkness, telling the story of lives frozen in the darkness of marginalization. The main hub of the campaign, across all the brand’s social channels and supported by a dedicated editorial plan, is an emotive landing page that shows the faces and stories of 15 homeless people who have agreed to be the face of distress and loneliness, lighting them up one by one.

RESULT

Reach: 65k
Impressions: 214k
Interactions: 29k

  • Concept and creativity

  • Website and Social media Campaign

  • Production

Connexia Progetto Arca