buddybank

"bank of now, bank of wow"

ASK

buddybank, the digital only and mobile-first bank powered by UniCredit Group, asked Connexia to redefine its positioning and upgrade its identity toward a younger and friendlier appeal, while maintaining the conversational approach typical of buddybank.

WORK

Connexia, in line with the client’s guidelines stressed the friendlier approach of buddybank. «A true buddy understands you. A true buddy is a partner in crime for every adventure. A true buddy is always there for you» are the key messages. Connexia also redefined the new logo, playing with the double «b» in expressing all the affinity and friendly relationship a customer would not expect from a bank.

SERVICES

Positioning, strategy, new identity, new logo design and animation, website, app look & feel, gadgets, campaigns.

  • IDENTITY STRATEGY

  • BRAND ARCHITECTURE

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