In occasion of the 2021 EICMA Milan, Yamaha Motor Europe asked Connexia to design and coordinate the official farewell event to pay tribute one last time to the 9-time MotoGP World Champion and Yamaha legend Valentino Rossi. The event was held on the EICMA opening day, on the 25th November 2021.
‘One more Lap’ – Connexia designed, developed and coordinated the creative concept & naming, visual identity, content production, authorial contribution, direction and full production coordination, as well as all dedicated media relations and social media management activities. Federica Masolin (Sky Sport) and Linus (Radio Deejay) accompanied Valentino on a emotional journey back through his 16-year career at Yamaha.
Creative concept & naming, visual identity, content production, authorship, direction, production coordination, media relations and social media activities.