Save The Duck

PR & Digital PR

Media Relations and Product Placement

Save The Duck, the brand of animal-friendly, 100% duck-free padded jackets by Forest Srl, appointed Connexia to help communicate its values and products to the media.

We tapped into our wealth of expertise in the fashion and lifestyle industries to develop a mix of ongoing PR initiatives and activities to target journalists, bloggers and influencers. These were backed up by product placement activities designed to increase brand awareness and optimise media investments.

Thanks to the targeted media relations, Save The Duck received excellent editorial coverage in offline and online fashion and lifestyle magazines and in the leading daily newspapers with over 100 articles in a year. At the same time we helped to increase brand awareness and raised the media’s awareness about respect for animals.

CASE STUDY IN 3 STEPS

challenge

Increase brand awareness of the brand of animal-friendly, 100% duck-free padded jackets.

solution

Media relations and product placement.

result

Excellent offline and online editorial coverage in fashion and lifestyle media with over 100 articles in a year.