Save The Duck
Social Media Strategy
Social identity strategy and management
Save The Duck appointed Connexia to implement a communication strategy for its brand and products on social media, increase brand awareness, and publicise the “We Respect Animals” philosophy.
For the brand of 100% duck-free padded jackets we developed a strategy for activating and managing the brand’s official Facebook, Instagram and Pinterest channels. This also included producing all the editorial and graphics content and managing the Savetheduckers community.
The social media marketing activities helped to considerably increase brand awareness about Save The Duck and produce an excellent return on sales.
The number of fans on the Facebook page (100,000) and Instagram followers continues to rise.