Save The Duck

Social Media Strategy

Social identity strategy and management

Save The Duck appointed Connexia to implement a communication strategy for its brand and products on social media, increase brand awareness, and publicise the “We Respect Animals” philosophy.

For the brand of 100% duck-free padded jackets we developed a strategy for activating and managing the brand’s official Facebook, Instagram and Pinterest channels. This also included producing all the editorial and graphics content and managing the Savetheduckers community.

The social media marketing activities helped to considerably increase brand awareness about Save The Duck and produce an excellent return on sales.

The number of fans on the Facebook page (100,000) and Instagram followers continues to rise.

CASE STUDY IN 3 STEPS

challenge

Raise brand awareness, publicise the “We Respect Animals” philosophy and increase sales.

solution

Implement the social media strategy and continue to manage social channels.

result

100,000 Facebook fans and Instagram followers are steadily increasing.