Save The Duck

Event Management

Tram Press Day

Save the Duck needed to present the new 2016 Spring/Summer collection of Save The Duck down jackets to journalists, bloggers and trade media.

Connexia devised and organised a press day on board a branded orange traditional Milan tram. The springtime clothing was on display in the historical ecosustainable tram surrounded by plants and flowers that echoed the vibrant colours and from which fun rubber ducks peeped out.

Vegan catering added the finishing touch to the event, which was attended by over sixty journalists and bloggers and produced excellent social coverage with the #savetheduck hashtag.

CASE STUDY IN 3 STEPS

challenge

Present the new 2016 Save The Duck Spring/Summer collection to the trade media.

solution

Provide an unusual setting with a focus on eco-compatibility in keeping with the brand’s values.

result

A great turnout and excellent coverage of the event on social media.