Connexia Health designs and builds multichannel strategies to respond to the complexities of a rapidly and constantly evolving Healthcare scenario.
Following a data-driven approach, we define innovative paths of partnership and co-creation with our clients, to confront and overcome the most relevant marketing challenges for Pharma brands.
Using our own methodologies and vertical tools, we build robust, innovative and measurable projects, starting with timely scenario analyses led by multidisciplinary teams.
We are a team of 140 professionals who combine the consolidated knowledge of the Pharma sector with the suggestions of the consumer world, remaining mindful that innovation comes from an expert blend of skills and experience.
Creativity, technology, data, media, content and digital marketing: this is our formula for achieving marketing and business goals.
Connexia Health is a member of Global Health Marketing & Communication, the largest global network of independent Healthcare agencies.
Getting to know stakeholders’ insights, understanding their needs, analysing the therapeutic area and the product, assessing the context in question and competitors, in order to build a solid communication strategy throughout the product life cycle.
INNOVATION AND TECHNOLOGY
A dedicated business unit to accompany companies in their change processes: innovation of business models, service models, and internal and external communication models. We aim to grow businesses with co-creation methods that combine marketing, design, and technology.
MEDIA RELATION, PR & CORPORATE COMMUNICATION
Thanks to our multidisciplinary team, we can help companies promote, grow and protect their brands by strengthening relationships with health stakeholders and integrating online and offline channels.
Relying on consolidated partnerships with the most innovative video collaboration companies (Zoom, Cisco WebEx, etc.) we can carry out full digital or mixed (“phygital”) events on custom-made platforms, while covering all aspects of the process — content, streaming technologies and services, creativity and stage direction.
Starting with a creative-concept study, we devise strategies to engage target audiences at all stages of the event and develop formats that ensure a unique and unforgettable experience.
MEDIA & MEASUREMENT
Based on shared KPIs and analysis of data and performance, we build media & SEO strategies that correlate closely with brands’ business objectives. We also analyse effectiveness and results by developing tailored measurement dashboards based on in-house analysis models.