Limonaia Urbana


Connexia supported Barilla during the ‘Limonaia Urbana’ event, both in the launch year in Milan and in the second edition in Rome, by creating the logo, developing and implementing the social media communication plan, live coverage of the event, development of landing pages and DEM.

The main objectives of the project were to invite people to participate in the exclusive event, to allow those who were not present to ‘virtually’ experience it, and to promote the tasting of the product


Connexia developed the logo and the social media communication plan, that covered all stages: TEASER: Engaging and unconventional content to tell the story of the Barilla ApeCar’s journey to the Limonaia Urbana in Milan and Rome, inviting people to join the various stops of the road tour and the final event. LAUNCH: Snackable and fun content to show the event to those who did not attend and to share the flavors, scents, and emotions typical of the Italian summer. To make the storytelling more credible and interesting, we involved not only influencers but also participants and event staff. FOLLOW UP: Recap content that highlights the best moments of the event, focusing on the true star: Barilla’s Basil and Lemon Pesto.”


Strategy, Creativity, Social Medi, Video Production