Barilla, the iconic Italian multinational, asked Connexia to redefine its social media strategy and reshape a creative direction for the digital identity of Pasta and Sauces products. How? Consolidating brand equity through an editorial plan close to the, people built on true insight, capable of engaging the community and adapting global content to the Italian market.

To kick things off, Connexia crafted a new communication strategy designed to consolidate Barilla’s digital brand identity and boost engagement metrics. This led to an original editorial plan that prioritizes quality content over quantity, in line with brand excellence, thanks to a storytelling and content creation built on true insight and close to the uniqueness of everyone’s everyday life.

Creativity, Strategy, Social Media, Content Production