Campagna "Enza, la defincienza artificiale"


Motta asked Connexia to create a highly effective multi subject campaign (website and online contest), to build a modern perception of the product Buondì, and to increase brand awareness, values and sales. 

“How can a breakfast be greedy and light at the same time?”: it is around this impossible pair that the new campaign revolves.


Connexia created an integrated multi-subject adv campaign, handling, with the support of the internal Media House, both the creative concept and the production of video content.

The star of the show is Enza, the first known example of “artificial stupidity”, which doesn’t make life easier and can’t answer a thing. Unable to explain how breakfast can be both delicious and light at the same time, Enza nags the innocent family in the commercial.

The campaign was broadcast on the main television networks, on digital channels, on Radio and on Spotify, after a teaser phase online. Enza and her nagging took over the Buondì Motta Facebook, Instagram and YouTube pages.


Creativity, Strategy, Video Production, Social Campaign, TV Production

  • Strategy and creativity

  • spot tv

  • social media campaign

  • website