Coca Cola asked Connexia to support the brand communication strategy in Italy and to make the Italian character of Coca-Cola products understood by its external stakeholders, in particular Institutional stakeholders, media, consumers and customers, by showing the results of a study conducted by SDA Bocconi School of Management covering the economic, social and occupational impact of Coca-Cola’s System and activities in Italy.
Connexia came up with the creative concept ‘Così vicina, così italiana’ and deployed it across different channels: print, social and TV.
In fact, Connexia developed a campaign broadcasted across the major TV networks, social media platforms (LinkedIn & Instagram) and national print newspapers.
Moreover, Connexia created a brochure that collected all relevant insights of the study.
Creativity, PR, Social Media