Campagna "I Riciclati"


CONAI, the National Packaging Consortium, asked Connexia to bring people closer to the brand, raising their awareness of the importance of recycling, the circular economy, and by reinforcing their environmental awareness.


Connexia conceived and produced 4 episodes of branded content, I Riciclati video campaign.

Using objects made of recycled materials, three VIPs (Joe Bastianich, Martin Castrogiovanni & Ludmilla Radchenko) shared their stories on how they were able to “recycle” their careers, linking themselves to the concept of the circular economy.


Creativity, Branded Content, Influencer Marketing, Video Production

  • Branded content

  • Influencer marketing

  • Video production