Consorzio del Prosciutto di San Daniele
Redefine the brand’s social ecosystem to describe the product more inspirationally, along with its distinctive features, its local roots and its values.
The social properties of the brand and its competitors were studied prior to drawing up a new social strategy. Objective: to reposition and consolidate the digital ecosystem of the Consortium of Prosciutto di San Daniele starting with the three pillars of the brand manifesto “L’Arte della Gentilezza”: natural, unique, genuine. The social strategy themes were supported with the production of images and video clips.
Social properties with new topics and a tone of voice that is distinctive and loyal to the values, an immediately recognizable and coordinated graphic identity, new and appealing formats. Management of the Facebook, Twitter and Instagram channels has seen an increase in the fan base, tripling the initial audience and reaching 170k users.