Strengthen brand awareness and a new positioning for deBBY through social channels to foster relationships with the target audience and encourage buying again and advocacy.
We handled the digital repositioning of the make-up line: analysis, moderation and creation of editorial plans for social media; presentation of performance-products and brand values by involving influencers and dedicated photo shoots; creation of the new website debbymakeup.it. Dedicated adv planning to support this.
Unique media users reached in five months: +29%.
Potential reach: 347k.
Increased drive to store.