ENGIE is an international company with a green and future-oriented profile, which acts to accelerate the transition to a carbon-neutral economy and is among the leading players in the energy market.
ENGIE asked Connexia to design and produce a TV and digital campaign that would meet a twofold objective: to consolidate the brand’s positioning in the Italian market and to promote its consumer offering.

Connexia has created an ATL campaign based on a unique visual language – studied for the italian market – which underpins both the brand and product communication objectives, and where the graphic element in the logo becomes a symbol of the very energy of ENGIE which, whenever it flows, activates and animates this sign.
The story focused on three key themes for the company: the brand’s focus on sustainability, the supply of energy and energy efficiency services to the domestic, business and public sector, and the two main offers for end consumers.

Creativity, Strategy