Personal Branding


Increased visibility for the Generali Group’s top three officers on social media. Specifically focusing on the LinkedIn channels of Philippe Donnet (CEO), Frédéric de Courtois (General Manager) and Jaime Anchustegui Melgarejo (International CEO). Producing ad hoc content for the Generali Group’s LinkedIn channel.


Personal Branding activity via the creation of ad hoc content for the three top managers’ individual LinkedIn accounts.  Continual monitoring of the global financial and economic scene, paying specific attention to the pillars outlined in the Group’s strategic plan. Content and storytelling focusing on the company’s values ​​and initiatives on the Generali Group’s LinkedIn channel.


Surpassing the pre-established KPIs by specifically focusing on engaging the target audience and additional sectors.