Presidenza del Consiglio dei Ministri

"Insieme per il Paese"

ASK

During the COVID-19 lockdown, Connexia, Medtronic and Methodos made a video with the aim of raising awareness among Italian citizens about the role that the elderly have played and still play for the civil community. The tribute, donated to the Presidency of the Council of Ministers, was dedicated “to all the young people of the past who still make the country great”.

WORK

The video gave life to an institutional campaign, scheduled for Grandparents’ Day (October 2). It was broadcasted on air (TV) on RAI networks and online on the official Facebook profile Palazzo Chigi – Presidenza del Consiglio dei Ministri.

RESULT

FB Views: 64,6k
FB Interactions: 1,8k
FB Share: 948

  • video production

  • video production

  • video production

  • video production

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