NAOS, multinational and multi-brand company focused on skincare, asked Connexia a solution for identifying most relevant data from digital platform across European countries and for showing them to the Marketing Teams and Regional Managers in a way easy to understand and quick to use.
Connexia designed the information architecture and the implementation of a customized dashboard capable of integrating data coming from the digital ecosystem of the company’s three brands (social media, advertising, website, CRM, e-commerce) and also from external e-retailers, allowing managers to quickly understand the progress of digital marketing activities, returns on spending and to take quick decisions.
KPI’s selection for two end-user groups (area management/local operations).
Engineering of extraction, transformation and loading flows.
Dashboard design (visual and UX).