DATA PLATFORM ASSESSMENT
A fundamental activity, aimed at ensuring timely configuration and complete integration of all marketing platforms (web analytics, tag management, media, etc.) in the search for missed opportunities, obsolete configurations or conceptual errors, with our team’s ultimate goal being to provide security when undertaking Data Mining & Collection activities.
Performing complex and customized digital marketing activities, based on reference users or information from third parties, requires the installation of multiple trackers within one’s own digital property and, given the speed with which platforms evolve and the importance of operating in real-time, these must be updated frequently.
Data analysis activities are essential in order to obtain insights that can improve business KPIs. We analyse digital indicators in order to understand user behaviour data and the way it interacts with the brand and with the contact and conversion points, and also to segment traffic data to obtain multiple points of view and different interpretations.
A brand’s digital ecosystem is made up of countless, constantly updated pieces of data. This is why it’s important to identify the right KPIs, as well as making them immediately available and easy to interpret. Our role is to conceive, design and implement Digital Dashboards capable of collecting data from marketing platforms and sending this to the teams that work with us.
CONVERSION RATE OPTIMIZATION
Conversion rate optimisation is carried out in synergy with continuous efforts to optimize traffic and media campaigns, with a view to improving user experience within the brand’s digital ecosystem, especially in the context of conversion paths.
This activity aims to identify a set of strategies, processes and rules that make it possible to process and enhance any organization’s information assets. It will be possible to identify types of information (ERP, HR, CRM, marketing, etc.), where they are located, how they are classified, who are the users, with the ultimate aim of being able to use the data as a resource capable of bringing added value to your business.
NAOS, multinational and multi-brand company focused on skincare, asked Connexia a solution for identifying most relevant data from digital platform across European countries and for showing them to the Marketing Teams and Regional Managers in a way easy to understand and quick to use.
De Agostini asked Connexia to produce an assessment of the tracking structure of the De Agostini Publishing network to grant an optimal configuration and a complete integration with its project minisites’ (collectable) generation tools.