17 July 2019 – Following a call for tenders involving four agencies, Bakeca.it, the free classifieds website for people looking for accommodation, work, services and events, appointed Connexia to develop the new creative concept for the brand’s social and digital campaigns.
Bakeca.it is one of the top 100 most visited websites in Italy, with thousands of new classified ads. Founded in 2005 by a group of entrepreneurs from Turin led by Paolo Geymonat and Nader Sabbaghian, Bakeca is now a young, dynamic company with a consistent upward growth trend and an increasingly challenging role in the diversified and competitive classifieds market.
“We were impressed by the ideas presented during the bidding process and they convinced us that Connexia is the ideal partner to maximise the value of our image in a completely new way,” said Stefano Pavignano, the Managing Director of Bakeca.it. “Our goals are challenging and we believe that this long-term partnership will be an important asset for making Bakeca.it stand out from its competitors.”.
“Bakeca.it is a truly inspiring Italian company so building a partnership with them over the next two years will definitely be incredibly interesting,” said Stefano Ardito, Connexia’s Chief Growth Officer. “Connexia has already started working on a video strategy with plans for the main media platforms, which will guarantee Bakeca.it brand recognition and the role of the undisputed “amplifier” of all Italians’ classified ads.”