20 February 2024 – Ticketmaster, an international pioneer in the sale of tickets for live events, has elected Connexia to develop its  communication strategy for 2024 following a competitive tender process.

The Connexia team will oversee all of the brand’s media relations and influencer marketing initiatives, in addition to coordinating the design and creation of dedicated content for its main social media properties, and carrying out SEO activities.

Objective: to increase awareness and strengthen Ticketmaster’s digital identity, especially in terms of customer acquisition and retention, by way of an original digital campaign that reflects the fresh, youthful and innovative spirit that has established Ticketmaster as one of the major players in live entertainment. With over 500 million transactions per year in 35 countries around the world, Ticketmaster has seen extraordinary growth on the Italian market over the past two years, and is now the second largest player in the ticketing field.

“We are delighted to be working with an experienced partner like Connexia, a company that shares our values of transparency and kinship with a large and diverse community,” stated Marco Caspani, Head of Sales & Marketing at Ticketmaster Italia. “We will work together to strengthen our relationships with our users and share the brand’s values, highlighting our close and powerful connections. The overall aim is to increase Ticketmaster’s brand awareness and really bring our creativity to the fore.”

“Working alongside Ticketmaster on a project with such an interesting and challenging strategic component is a particular source of pride,” noted Massimiliano Trisolino, Managing Partner of Strategy & Creativity at Connexia. “Together, we will bring a unique story to life, helping to strengthen the brand’s position and revolutionise its language, making it increasingly modern and attractive.”