19 October 2022 – Bakeca.it, one of Italy’s leading classifieds sites, has renewed its collaboration with the marketing and communications agency Connexia and is returning to communicate “in its own way”, in a fresh and fun manner. With the advert “The woman Who Worked Everywhere”, the company aims to promote one of the main services provided by the platform: the section dedicated to job advertisements.
In a lighthearted and irreverent manner, the new campaign conceived by Connexia for Bakeca.it focuses on the inexhaustible versatility and self-irony of the popular influencer Taylor Mega, who undergoes a real role reversal. In a departure from her role as a paradigm of the fashion and luxury world, she finds herself the sudden but tenacious protagonist of a fun and fast-paced advert, in which she is called upon to perform the most diverse jobs.
Founded in 2005 as one of the first Italian start-ups, and then restructured over the years to become one of the reference points in the classifieds market, Bakeca.it hosts thousands of searches of all kinds on a daily basis, from property to job offers and the sale of products and services. It represents a real “world”, a place of meetings and opportunities, where users can search for and find exactly what they are looking for – including a job.
“We have chosen to continue our collaboration with Bakeca.it by devising a campaign that renews the fun and concise communication style that distinguishes the brand and reinforces the platform’s vocation as a meeting place between supply and demand,” explains Riccardo Catagnano, Executive Creative Director at Connexia. “Bakeca.it represents one of those – increasingly rare – cases of ‘enlightened clients’ with whom it is possible to build an important relationship of trust over time and experiment creatively while remaining faithful and consistent with the communication and business objectives of the brand.”
“After the successful experiences of the past few years, we are continuing our path of renewal at the communication level, based on creativity and innovation,” explains Stefano Pavignano, CEO of Bakeca.it. “Bakeca.it aims to be the platform for job ads for all Italians, a challenging and increasingly competitive goal. We wanted to interpret this challenge in an original and ironic way, telling the story of Bakeca and presenting all the job offers available.”