2 February 2023 – BWH Hotel Group Italia, a hotel group with 170 hotels throughout Italy, has chosen Connexia, the communication and marketing agency of Retex, to take care of its digital advertising activities.
Connexia will manage the digital marketing campaigns of the leading hotel business in Italy, with the objective of presiding over the entire funnel, both in the initial conception and in the more advanced stages of the conversion process.
The main focus is on performance, concentrated on qualified traffic and the generation of target users who then book through direct channels, such as the company website bestwestern.it and the individual hotel websites. The objectives also include brand awareness and engagement.
Various activities and channels are covered, starting with always-on, including search campaigns on Google and Bing, retargeting, prospecting and affiliation. There is no shortage of display campaigns in programmatic, video strategy and audio and video streaming platforms such as Spotify and YouTube.
For BWH Hotel Group, the decision to collaborate with Connexia, the first of the big names in the industry to become a Benefit Company and the first to begin the process to obtain B-Corp certification in 2022, is part of the drive to forge partnerships with companies that are attentive and committed to ESG.