11 September 2023 – The same dilemma has long tormented Italian families in the morning: to start the day with a delicious breakfast or a light breakfast? Only Buondì Motta has achieved the impossible, bringing an irresistible, delicious and light breakfast to the table. But if such a breakfast exists, then unicorns must be real too! Suddenly, a magical and colourful unicorn appears in the kitchen, much to the disbelief of the whole family.

Created by Connexia, produced with the production company Mercurio, and planned by PHD Media, the integrated multi-subject campaign is back on air from 10 September to 7 October on the main television networks and on-demand services.

The magical unicorn who materialises in a family’s kitchen during breakfast will also be the star of an engaging and interactive online activation, as well as a colourful and fun digital PR campaign on social media, in line with the creative concept. The influencer marketing strategy was developed by Noesis Group, which was also responsible for the associated PR activities.

Not to mention the exciting offline activities: fans will have the chance to meet the Buondì unicorn in 11 shopping centres throughout Italy and in Milano Centrale railway station thanks to new 3D videos.

But it doesn’t end there! Buondì Motta is also offering up some amazing prizes.

From 26 September to 27 November 2023, customers will have the chance to enter the new “Unicornico“* competition and try to win one of the Apple iPhone 14 128 GB smartphones up for grabs every day.

Participants can simply purchase one of the promotional 6-packs from the Buondì Motta range (available in Classic, Apricot, Cocoa, Cherry, Chocolate, Wholemeal and Cocoa&Cream), register on the concorso.buondi.it website (or log in if they are already registered), and enter the unique code found inside the packaging in the appropriate form.

Thanks to Instant Win mode, active from 26 September to 27 November 2023, they can find out immediately if they are a lucky winner of one of the Apple iPhone 14 128GB smartphones up for grabs every day.

But even if their code isn’t a winner, unicorn magic might be able to help! All participants will still get the chance to take part in the final draw to win one of the remaining Apple iPhone 14 128GB devices.

Buondì Motta is offering shoppers an incredible opportunity to challenge Lady Luck with the help of the Lucky Unicorn!