4 February 2021 – Following a consultation period involving multiple players, Acer, one of the world’s leading IT companies, has decided to entrust Connexia with its social media strategy and the management of all advertising and social media marketing activities for the brands Acer, ConceptD (an Acer brand targeted at designers and creators) and Predator (a top-of-the-range gaming brand).
With the aim of identifying the most relevant KPIs for monitoring and analysing the results of social campaigns for the three brands within the Group, Connexia will also be developing two personalised dashboards that can provide a real-time snapshot of data and performance.
Under the creative direction of Anna Vasta and Adriano Aricò, and the customer direction of Marta Bensi, Connexia will be working together with Acer to increase the brand consideration of the three brands Acer, ConceptD, and Predator. The strategy will aim to promote user loyalty, involving users and making them an integral part of the social communication strategy within a market that, following the global pandemic, has seen a significant increase not only in terms of online purchases and online gaming, but also in sales of PCs and notebooks, which grew by 79% in 2020 in Italy (source: Context).
“We are delighted to be collaborating with Acer as one of the most important players in global innovation to define a creative strategy and effective communication for Italian social properties,” explains Stefano Ardito, Chief Growth Officer at Connexia. “At such a historic time, when the demand for technological devices is clearly growing and competition within the sector is getting stronger, we are ready to support Acer in the construction of its social identity and an increasingly relevant online community through the integration of creativity and strategy, based on a data-driven approach and our passion for technology.”
“The decision to collaborate with Connexia for the management of our social media channels was informed by the need to increase the awareness that users have of our brand today through a more effective and innovative positioning,” comments Tiziana Ena, PBU and Marketing Manager at Acer Italy. “Our customers are at the heart of our communication strategy, and we want to communicate with them directly, interpreting their requirements and responding with technological solutions that meet their daily needs”.