25 June 2024 – Banca Progetto, the digital bank that operates in the Italian and international markets, responding to the credit needs of SMEs and supporting private individuals with customised financial solutions, is back in communication with a new campaign, this time dedicated to Conto Progetto, the ‘semi-free’ deposit account, with no fees or commissions, that links directly to customers’ current accounts.

The signature of Connexia, the marketing and communication brand of the MarTech Company Retex, marks the creative concept and communication strategy of the integrated campaign for TV, social, digital, OOH on the metro and tram livery of the city of Milan for the entire month of June. A new piece confirms the creative harmony that has linked Connexia to Banca Progetto for over two years.

The objective of the campaign – to stand out in a distinctive manner in a highly competitive context by devising a promotional product that clearly and simply communicates the peculiarities of Conto Progetto – helps to strengthen brand awareness and can be deployed on a whole series of touchpoints, through which potential customers can be intercepted.

A promotional testimonial for Conto Progetto is provided by Gianluca Torre, the real estate agent and social media star who owes his fame to his participation in Case a Prima Vista, broadcast on RealTime. Indeed, TV that is the main campaign touchpoint, with a video (offered in 30″ and 15″ formats) in which the famous real estate consultant ironically plays on the commonplaces associated with the many ineffective methods of attempting to make one’s savings pay off. In the advert, Gianluca Torre moves around his professional habitat, the home, with his characteristic tone of voice, evocative gestures and many English expressions, using them in typical interactions with home furnishings and environments. He then introduces and illustrates all the advantages of adopting Conto Progetto, in terms of holding and yield: the only factors that matter if you want to “do real business” by investing your savings.

“The decision to promote Banca Progetto’s savings products through a testimonial represents a new approach in the communication strategies not only of our Institute, but of the entire competitive landscape,”explains  Massimo Bondanza, Head of Customer Excellence at Project Bank. “Thanks to Connexia, we are once again at the forefront in choosing new communication languages borrowed from the world of social media and television, a strategy that allows us to speak to our target audience in a way that is always current and modern.”

“It fills us with satisfaction to talk about the Bank’s reliability Project,” comments Riccardo Catagnano, Executive Creative Director of Connexia.  “Especially with a light-hearted and contemporary tone of voice, helping Italians to discover a deposit account able to make their savings pay off better than the ‘social brick’ of our Gianluca Torre.”

The campaign was planned by TSW.

24 June 2024 – Intimissimi, the brand owned by Oniverse since 1996 and a leader in the lingerie market, at the end of a tender involving 3 players, has chosen Connexia for the strategic analysis and requirements of its social ecosystem.

The Connexia team started by analysing the brand’s social platforms (Facebook, Instagram, X, YouTube, Pinterest, Snapchat, TikTok) in order to understand their actual performance. It then continued with a competitor analysis and a qualitative-quantitative analysis to gain an in-depth understanding of the audience, trends, new functionalities and the potential maximisation of the effectiveness of each channel. It then drafted a summary document with the findings and some suggestions for possible areas of improvement in terms of editorial content, formats, channels and workflows.

By supporting Intimissimi in the analysis of its social properties from an evolutionary and brand awareness perspective, Connexia will identify which levers are needed to increase the brand’s relevance on social channels at an international level, aiming at an increasingly effective engagement of the younger generation and a wider cross-country audience. This analysis will allow Intimissimi to devise a more authentic and modern social communication strategy, which will, at the same time, successfully convey its very Italian character, product quality, design and attention to detail, all elements that have always distinguished the brand.

18 June 2024 – Europ Assistance, Care Company of the Generali Group, one of the world’s leading private care providers, following a three-way tender, has awarded Connexia, a marketing and communications brand of the MarTech Company Retex, the task of designing the new 2024 summer campaign dedicated to travel insurance.

It was launched in 2019 with data consulting activities and evolved, during the two-year period 2019-2020, with the creation of digital campaigns for a broad range of insurance products (travel, health, cyber security, etc.), which were appreciated and adopted even beyond the Italian borders. Now, for the upcoming summer season, the partnership with Connexia will be getting a whole new look.

When booking a trip, the dilemma is always: “Should I get insurance or not?”. And, very often, guided by optimism, the answer is: “Naah! What could possibly happen!?”.

Hence the new claim of the campaign, ‘You never know. That’s why we are there for you”, with which Europ Assistance, for travellers who purchase travel insurance, guarantees 24-hour assistance and a wide range of services for travelling with complete peace of mind.

Conceived and developed by the Connexia team under the creative supervision of Adriano Aricò and Anna Vasta, Europ Assistance’s multi-subject campaign revolves around a concept that is consistent with the brand’s value proposition, which is deeply devoted to caring, providing assistance and emotional closeness. The creativity takes the negative approach typical of insurance narratives to the extreme: thecampaign uses hyperbole to represent the unexpected by transforming it from an obstacle into an opportunity to surprise and engage viewers in a way they will remember.

The result: storytelling that can be applied across different communication touchpoints for a campaign aimed at a diversified target group, from Millennials to Gen X, who love to travel and should therefore always protect their holidays.

Starting from 11 June, the articulated multichannel campaign is also available on Out of home in the digital version of the cities of Milan and Rome, covering the most strategic and busiest locations, the main points of access to the city and the most iconic shopping streets, the livery of trams, the stationary and digital shelters of surface transport stops and the metro circuit.

“Influencer marketing activities, social and digital advertising (video and display), fake out of home, and an event on the historic Darsena 1928 tram in Milan this evening, complete the campaign flight.”

“As a leading provider of assistance to travellers, we are constantly analysing the travel habits of Italians in order to anticipate changes. For summer 2024, we have noticed a great desire to travel, although this is not matched by a willingness to take out insurance. Travel insurance is often seen as an expense that can be dispensed with, with no thought for the many unforeseen events that could happen on holiday – says  Chiara Giglio, Chief Communication, Customer Experience and ESG Officer of Europ Assistance Italia. – Consistent with our commitment to promoting responsible tourism and spreading the culture of travel insurance, we have launched a new campaign maintaining the ironic tone that distinguishes us. We are happy to have had a partner like Connexia at our side, who was able to understand our needs and reinterpret them in an original way.”

“Holidays are a long-awaited moment, which often follows a period full of work or study commitments: a fundamental time to recharge your spirit and energy. It is therefore truly a pleasure for us to be able to put our creativity at the service of Europ Assistance and support people as they choose to plan their holidays, fulfilling their desires and expectations. Unforeseen events are contemplated, addressed and always handled in the best possible way. – says Massimiliano Trisolino, Managing Partner of Connexia. – Playing on the most extreme situations, the two campaign subjects designed by Connexia inform users in an effective and impactful way about the possibility of using the services offered by Europ Assistance to dispel any fears of inconvenience when travelling”.

12 June 2024 – Biorepack, the first European extended producer responsibility (EPR) consortium system dedicated to compostable bioplastic packaging, is back in communication with “I Buttadentro“, an integrated campaign for TV, radio, press, social media, digital media and cinema.        The project was signed by the creative team of Connexia, the marketing and communication brand of Retex, who oversaw strategy, creativity and media planning for the campaign.

On air from 9 to 29 June 2024 with a multi-subject format of three 15″ adverts on the television channels of RAI, Mediaset, CairoRCS Media, SKY and Discovery Plus, “I Buttadentro” complements the (already significant) TV presence with an advert in 30″ format on the radio frequencies of Gruppo Editoriale GEDI and CNR Media, a special advert in 15″ cinema format (which will precede the screenings of the eagerly awaited film “Inside Out 2” in all UCI Cinema and The Space theatres in Italy), a 15″ advert on Google and Meta  platforms, and an advertising page, which will appear in the major periodicals and national printed newspapers over the coming months.

The Biorepack Consortium is therefore returning to the main Italian media to continue to raise awareness of certified compostable bioplastic materials and their correct use and disposal among citizens. Biorepack also promotes the virtuous link between the correct collection of wet waste and the production of compost, a very important resource for soil regeneration. And it is the quality of wet waste collection that is at the heart of the storytelling of the 2024 campaign, which focuses on the moment of truth, i.e. the moment of utmost indecision that people often experience as they dispose of their household waste. Emphasising the importance of carefully selecting what should and should not go into the bin are two iconic and memorable characters, the Buttadentros, figures who impose a scrupulous selection – just like bouncers at the entrance of a club.

The creative idea of “I Buttadentro” was developed precisely to celebrate the importance of making wet waste collection as accurate as possible. The bin becomes, then, a place so “exclusive” that carefully selecting what can and cannot go in it becomes very important. That is why the protagonists of the creative campaign are two bouncers, the two “buttadentros”, who guard the entrance to the bin and only let in what is suitable to be turned into compost, such as kitchen leftovers and certified compostable bioplastic packaging.

Not all materials have the privilege of becoming nourishment for the Earth.

“Since its inception, our Consortium has considered communication and citizen awareness activities to be its founding objectives,” comments Marco Versari, President of Biorepack. “Compostable bioplastics are innovative materials, and it is therefore important to help citizens understand how to recognise them and why they should be disposed of alongside domestic wet waste. The educational path is certainly still challenging: many people continue to put non-compostable materials (MNC), including plastics, glass and metal, into their wet waste bin, which complicates the work of composting plants, limiting the growth of recycling and compost generation rates. But we are confident that this multi-subject format with a multi-channel campaign will represent a new and important building block to reach as many Italians as possible and thus counter misinformation and fake news.”

“We are very pleased to be able to make our strategic and creative contribution to increasing environmental awareness,” explains Massimiliano Trisolino, Managing Partner of Connexia. “For the 2024 communication campaign ‘I Buttadentro’, we chose to support the educational objectives of the Biorepack Consortium once again through a multi-subject creative concept that emphasises the importance of adopting compostable bioplastics as an alternative material for food use, dedicating two new TV adverts to two of the MNCs that are unfortunately commonly found in wet waste collections: plastics and metals.       The whole community benefits from increased awareness, and contributing to the spread of good everyday practices is a goal that, as a Benefit Society, we share with the Consortium and are proud to be able to support.”

10 June 2024 – What happens after a road accident? Problems, worries, anxieties… To put it in one word: “hassle”!

The story of Car Clinic, an Italian company specialising in car body repair and with a network of more than 50 proprietary centres in Italy, begins with this hard-won certainty. For the first time, it is now being communicated with a commercial and an integrated campaign.

The creative concept was devised by Connexia, the marketing and communication brand of the MarTech Company Retex, and realised in collaboration with the production company Withstand.

Offered in 20″ and 30” formats, the advert is an integral part of an articulated communication campaign planned by Connexia with programming on the main connected TV and audio streaming platforms, which includes punctual geo-targeting and delivery in the vicinity of Car Clinic repair centres. The campaign is complemented by programmatic activities, performance and social advertising.

Directed by Alessio Dogana and Danilo Carlani, and made using a mixed technique of filming and animated illustration, the advert focuses on Car Clinic’s innovative promise of “accidents without hassle“, taking care of the customer throughout the complete car repair process: from support with insurance paperwork to professional bodywork repair, in a certain and guaranteed timeframe.

“Car Clinic is a network of body shops so innovative that it deserves an equally innovative form of storytelling: a little line-drawn man, driving a car that has just been involved in an accident, turns to Car Clinic for help.     This story blends filming and animation, defining the brand’s own language with a deliberately light tone of voice, to dilute the ‘heaviness’ of everything that used to happen after every road accident – until now,’ comments Riccardo Catagnano, Executive Creative Director of Connexia.  “Because, while accidents can happen, with Car Clinic the hassle of repairs can finally be avoided.         

“In devising this campaign, we started from our mission: to help make life easier for drivers by transforming the discomfort and sense of worry generated by a claim into a positive and reassuring experience,”  comments Alina Banasiak, Marketing Associate Director of Car Clinic.  “With Connexia, we have chosen to present ourselves in a light and fun way, to make our communication immediately recognisable, to convey the sense of closeness we feel towards our customers and, at the same time, to convey our expertise”.

7 June 2024 – “ASK ARERA” and the new institutional communication campaign promoted by ARERA, Regulatory Authority for Energy, Networks and the Environment, is launched on Monday 10 June. The initiative aims to help consumers resolve doubts about electricity and gas supplies, especially in view of the changes linked to the end of the electricity protection service scheduled for 30 June 2024.

The initiative was designed and planned by the team of Connexia, the marketing and communications brand of the MarTech Company Retex.

The commercial, which will be broadcast on both TV and radio, on national channels and then on the Italian State television (RAI), at times made available by the Department for Information and Publishing of the Presidency of the Council of Ministers, aims to make citizens aware of the information and free tools made available by the Authority to understand and navigate, the new developments in the energy market. This includes, for example, analysing one’s consumption habits, comparing offers in the free market, knowing one’s rights or learning how to read one’s bill. The campaign will also be amplified on social media with live video tutorials from June to August, which will explain to users the main topics related to the supply of energy.

In the 30-second TV script  a woman reads a bill and has doubts about changes in her electricity and gas supply. From this moment on, we see a series of bewildered figures to whom the main character turns for explanations, but who cannot give her an answer: her mother, her neighbour, the barman, the Aikido teacher, her son, the psychologist and even the cat!        The idea is therefore to rely on the institutional interlocutor for help, ARERA: it provides useful information and tools through its consumer pages on arera.it and its Consumer Desk, which can also be contacted on the toll-free number 800.166.654.

“At a time when many Italians have doubts and perplexities about supply changes, it is essential to let people know about ARERA’s central, informative, but also supportive role. – says Riccardo Catagnano, Executive Creative Director of Connexia – Doing so with lightness and humour is a deliberate communicative choice, to make users feel closer, understood, and aware that they can count on the tools provided by the Authority to dispel all their uncertainties”.

6 June 2024 – The new marketing season is about to kick off for Perla Nera, the dark-skinned, low-seeded midi watermelon, particularly sweet and crunchy, produced exclusively by OP Francescon, Peviani SpA and OP La Mongolfiera.

“This year the season started off on the right foot, so we are also optimistic about how it will continue.    In May, as scheduled, production began in Sicily, to be followed by Campania, Lazio, Apulia and, finally, Mantua, which will come into full swing during the month of July. – says Bruno Francescon, President of the Perla Nera Consortium – Our total production area now exceeds 800 hectares, an increase of about 10% compared to 2023, so we expect growth in terms of volume as well”.

At the same time, the 2024 promotional campaign is also kicking off, which features completely new initiatives compared to the past. The big novelty this year will be the presence of Perla Nera on the most popular radio stations, with the new jingle on the notes of the very popular song “Vorrei la… Perla Nera» (I would like the Black Pearl). This tune will be broadcast on all Mediaset platforms (Radio 105, R101, Virgin Radio, Radio Monte Carlo and Radio Subasio), as well as Radio Deejay, M2O and Radio Capital. 

“Some products represent a sort of “reminder” in people’s lives: if seeing a panettone on the shelf makes us anxious about Christmas gifts, with Perla Nera it’s a different story. Its arrival announces summer, holidays, carefreeness, and the joy of being together – comments Riccardo Catagnano, Executive Creative Director of Connexia – For this, and so many other reasons, we all have a strong, constant desire for the freshness of Perla Nera”.

The new Perla Nera commercial was the brainchild of Connexia, the marketing and communications brand of Martech Company Retex, which also managed the planning of the campaign on social channels. After its début during the Mugello Moto GP Grand Prix on 31 May, exclusively on Sky channels, it will be aired until mid-August on Mediaset and Sky,  embracing the most significant events and programmes of the season. Perla Nera will be the sponsor of the  Programme Battiti (Beats), the summer musical event that will bring the greatest musical hits of the season into the homes of Italians, broadcast for the first time on Canale 5.

“We will be present at all summer events, both Moto GP and Formula 1, and also extensively on Sky news.        – continues Bruno Francescon – In particular, we will have a very high quality commercial campaign on Mediaset which, to name just a few features, will generate around 150 million gross contacts, will have a percentage of special positions of around 70%, and a major presence in prime time. With these assumptions, we are confident that we will continue and expand on the successes of previous years.

There are also be many other surprises in store for fans and fruit lovers: Perla Nera will in fact be the protagonist, on Saturday 8 and Sunday 9 June, of “Party like a Deejay”, Radio Deejay’s big music and entertainment party at Sempione Park in Milan. The brand will be present in the Deejay Village with its product to refresh and involve passers-by with fun activities and giving away Perla Nera gadgets.

“Perla Nera is recognized by consumers as a premium watermelon, – says Andrea Peviani , Commercial Director of Peviani Group – and we have also transferred this concept to the brand’s promotional campaign, choosing to support some of the most popular and exciting events of summer 2024, where the public can get to know and see for themselves all the quality of our products. According to a survey by Agroter Monitor Ortofrutta, already in 2023 60% of Italians who know Perla Nera tried it at least once”.

Sergio Giardina, Commercial Director of OP La Mongolfiera, concludes: “The 2024 season is just beginning and, as a brand, we have several other initiatives planned to enhance and promote awareness of our watermelon. The efforts we have made to date in this regard indicate that we are on the right track.”

To discover the new commercial, where Perla Nera claims to be the authentic fruit of summer in all its irresistible freshness, see: www.anguriaperlanera.com/extradolce

21 May 2024 – Ticketmaster Italy, a leading ticketing platform, proudly presents the digital campaign It’s not just a pass , creative concept by which the summer festival pass becomes the key that opens the door to shared emotions and new memories.

With the objective of maximising brand awareness and boosting the consideration of Ticketmaster Italia, this week saw the launch of the TikTok channel (in Feed and Add-On until 30 June), and from 27 May the DOOH activation programme (until 2 June) will begin in the cities of Milan and Verona.

The design and planning are being taken care of by Connexia, the marketing and communication brand of the MarTech Company Retex.

It’s not just a pass, which takes up and develops the awareness campaign launched last March It’s not just a ticket, fits into the broader panorama of the Festival Finder, a guide to festivals 2024 designed by Ticketmaster for all music fans who want to experience unprecedented emotions: a collection of this summer’s unmissable musical events.

Ticketmaster Italia wants to launch an invitation to rediscover the authentic and vibrant emotion that is experienced before, during and after a summer festival. A festival pass therefore embodies the emotions felt when choosing and buying a ticket, the contagious energy of fans whose voices are united in one, and the indelible feeling and memory of each moment experienced.

And this invitation is amplified by the digital campaign, which will run on the digital circuit screens at the main metro stations in the Lombard capital and in the city of Verona, as well as on the brand’s TikTok channel. Each activation features different creative assets with different story angles recalling the emotions that can be experienced only during a Festival.

“For us as Ticketmaster, summer festivals are the right place to feel part of a vibrant community, the perfect opportunity to soak up a unique atmosphere and experience unforgettable moments. We firmly believe that behind every pass sold there are unique stories, vibrant emotions and indelible memories that deserve to be shared. This is why, together with the support and work of our partner Connexia, we came up with the creative concept ‘It’s not just a pass’. The new campaign aims to accompany our customers and all fans on a journey that begins with the purchase of the ticket and continues during the event itself, but does not end with the precious memories that will follow it. Through a careful selection of different story angles, we aim to capture and narrate the emotions and feelings that are at the heart of every Summer Festival.” says Marco Caspani, Head of Sales & Marketing at Ticketmaster Italia.

29 April 2024 – Perla Nera, a leading company in Italy for the sale of a particular variety of watermelon, small in size and with dark, uniform skin, following a tender, entrusts Connexia with the task of  enhancing its brand identity by creating the concept of a new commercial and defining an integrated communication campaign with a bold design concept.

Appreciated by a wide and heterogeneous target group, ranging from gourmands to athletes, from adults to children, Perla Nera is a watermelon with very few soft, white seeds and sweet, crisp flesh, with an average size of 4-6 kg, produced by Francescon, Peviani and Giardina, three premium companies in the fruit and vegetable sector that have combined experience and know-how to offer a product that perfectly embodies Italian excellence in food and agriculture.

To convey the uniqueness of the product and its added value, bringing out the premium quality of the brand in a somewhat challenging category, Perla Nera decided to rely on Connexia’s strategic-creative approach for the conception of its new commercial and the definition of an integrated campaign. The commercial can be adapted to all media, from ATL to social properties, with an original and identity-driven advertising strategy, which  explores new situations and breaks out of the stereotypical moments of consumption, linked to the seasonal availability of the product. Objective: to bring out the more delicious appearance of watermelon, already highly appreciated by consumers.

Perla Nera is the result of a collective intelligence that brings together over a century of history in production of quality fruit, agronomic research and love for the land. Perla Nera’s is the largest Italian watermelon chain, comprising more than 100 consortium members, including farmers and companies, who cultivate this variety in the best Italian production areas selected for their soil and climate characteristics and to guarantee greater seasonality of the product. Perla Nera owes its qualities to the territories in which it matures – the province of Mantua, Emilia Romagna, Latium, Apulia, Basilicata, Sardinia and Sicily – where it is cultivated following the same strict production specifications, under the supervision of certifying bodies for compliance with the quality levels required by the brand.

A market leader with a marketing window from April to September with the same variety, Perla Nera is destined for retail sale and distributed in the main large-scale retail chains and at the best fruit and vegetable retailers.

18 April 2024 – NEINVER, a Spanish multinational company specialising in the management, development and investment of real estate assets, following a multi-player tender has chosen Connexia to define the communication plan for both The Style Outlets centres in Vicolungo and Castel Guelfo, achieved through influencer marketing activities, creative consultancy and management of all initiatives on social properties.

Founded in 1969, NEINVER operates 17 outlet centres, 4 retail parks and over 800 brands in six European countries: France, Germany, Italy, Poland, Spain and the Netherlands.

The Iberian A real estate company is a leading player in the outlet segment in Spain and Poland, and the second largest in Europe. It owns two brands, FACTORY and The Style Outlets; the latter includes the Italian outlet centres of Vicolungo (NO) in Piedmont, and Castel Guelfo di Bologna (BO) in Emilia Romagna.

Vicolungo The Style Outlets and Castel Guelfo The Style Outlets boast 150 and 110 shops respectively and offer over 300 Italian and international brands with discounts from 30% to 70% throughout the year.

NEINVER has chosen Connexia to define the social media strategy of its channels, especially Meta and TikTok, and to manage the budget for social advertising campaigns. Objective: to increase performance in terms of awareness and engagement, enhance the digital identity, and the activities of the two Italian The Style Outlets centres.

Alongside the creative development of social content in line with current trends, Connexia will communicate the value proposition of The Style Outlets brand through activities with influencers, bringing out the identity and storytelling of the two shopping centres on a visual and narrative level.

“With Connexia, we not only found a highly qualified consultant capable of responding to our needs from a digital communication point of view: we also discovered a valuable partner, a team of qualified people full of enthusiasm and creativity with whom we can share the desire to always seek new ways and opportunities to communicate better with our audience. – comments Elisabetta De Vincenzo, Marketing Manager Italy of  NEINVER – Knowing the tools to grasp the increasingly rapid changes in the world of communication is today essential to convey the essence of our centres Vicolungo The Style Outlets and Castel Guelfo The Style Outlets: not only a shopping destination but also and above all a place where you can dedicate some time to yourself or where you can create precious memories with your loved ones among experiences and events for the whole family. These are the aspects that we want to convey most effectively through the language of social channels and influencer marketing: it is an important challenge that we have decided to face together with Connexia ”.

“We are delighted that a multinational company like NEINVER has chosen to make use of our creative and strategic contribution to promote its two outlets in Italy. — says Massimiliano Trisolino, Managing Partner Of Connexia — We will work together to develop original and relevant activities and content, enhancing these premium commercial destinations and highlighting their strengths linked to the presence of national and international brands, product quality and affordability. We will collaborate in building daily dialogue with the target audience of regular and potential customers, to involve them with creative activities and content that always deliver unique and original shopping experiences”.

11 April 2024 – Car Clinic, an Italian car body repair specialist with a network of over 50 proprietary centres in Italy, has chosen Connexia to enhance its identity value assets and work together on building the company’s distinctive positioning and increasing its brand awareness .

The objective of the collaboration is threefold: first of all, to reaffirm leadership in the sector, consolidating Car Clinic’s role as a point of reference and reliable partner for insurance companies, guaranteeing the highest quality and transparency in the services offered. Secondly, to enhance the image of Car Clinic as a top employer for body shop technicians, attracted by a professional and stimulating environment. Finally, to increase awareness and strengthen its positioning towards motorists by communicating directly with members of the public who use the services offered by the company.

Through a network of Direct Centres and Partner Centres, Car Clinic manages body repair work for motorists involved in an accident using only highly professional and experienced staff, who are constantly up-to-date with the latest techniques.

Following a multi-player tender, Connexia was chosen to assist Car Clinic in consolidating its brand awareness in the consumer worldthrough creative consulting, the creation of a dedicated advertising campaign, the development of the social media strategy, primarily with the opening of the brand’s Facebook and Instagramchannels, and the management of social advertising activities.

“Car Clinic is a company founded on solid principles of ethics and transparency, and strives every day to provide customers with the highest level of care and service excellence,” says Alina Banasiak, Marketing Associate Director of Car Clinic. “We are already recognised as reliable partners by insurance companies and are now embarking on this collaboration with Connexia because the time has come for us to strengthen our brand positioning and communicate our values directly to those who use our services, namely motorists“.

“We feel particularly close to Car Clinic, a company whose strategies and actions are always geared towards the attention and care of customers and their needs, and we are delighted to be able to support the brand in consolidating and promoting its distinctive approach, inspired by positive values and messages. – say  Massimiliano Trisolino, Managing Partner of Connexia. – We will work with Car Clinic to transform all the delicate moments involved in handling a claim into a fully managed experience, with simple and quick resolution“.

26 February 2024 – AgriEuro, one of Europe’s largest online retailers of gardening tools and agricultural landscaping machinery, in addition to cooking and food processing equipment, has chosen to join forces with Connexia’s branding strategy team for its platform repositioning project.

A dynamic and cutting-edge company, AgriEuro offers approximately 8000 different models of tools and machinery, all available for free home delivery. Via its e-commerce website, the brand sets itself apart by providing its customers with a high level of service throughout the purchasing process, from pre-sales consulting to after-sales assistance.

The Connexia team and AgriEuro’s multidisciplinary team were able to work in complete synergy on a series of structured activities. The analysis phases — which spanned the objectives, as-is process, context, competitors and targets — was supplemented by opportunities for participatory collaboration, with the involvement of stakeholders.

Objective: to increase AgriEuro’s brand awareness starting from its value proposition — vision, mission, identity, functional and emotional benefits, tone of voice and positioning statement — to better reach a target market of both expert users, who already have skills in terms of agriculture and gardening, and novices who want to take care of their green space and are seeking a professional guide for support.