Guiding us in this virtual art gallery is Nicolas Ballario, a journalist and curator of contemporary art who, in seven episodes of branded content, reveals the parallel between Renaissance art and recycling: “The human being at the centre of the world. This is the Renaissance. And this is exactly what Renaissance for the Environment is about: the importance of human beings in relation to the environment we live in and which we have a duty to protect”.
The virtual art gallery, which can now be visited on the Consortium’s Facebook, Instagram, and YouTube channels and on the conai.org website, has also become a physical exhibition: the preview seen at the Rimini Meeting 2022 will be available between the end of 2022 and the beginning of the new year.
“We are very satisfied with our solid collaboration with CONAI and with the concept behind the ” Renaissance for the environment “ project, says Massimiliano Trisolino, Managing Partner Strategy & Creativity of Connexia. The campaign highlights values to which we are particularly attached: first and foremost the importance of protecting the environment. We are convinced that using different forms of expression in a very striking manner involving the world of art can be an effective way to promote a new vision of waste, enhancing its intrinsic value and potential contribution to reducing the impact of mankind on the planet. It is a creative experiment that we are passionate about and that we hope will involve and sensitize as wide an audience as possible “.
“A new way of paying homage to the seven packaging materials – steel, aluminum, paper, wood, plastic, bioplastic and glass – through the language of art”, says Luca Ruini, CONAI President. “It is increasingly important to consider this type of waste as a resource produced by our cities – it is a real ‘metropolitan mine'”. These 14 shots remind us of this. Through “Renaissance for the environment” packaging becomes a precious material that can be transformed and given new life. And we Italians, who live in the country that was the cradle of the Renaissance, are aware of this: Italy ranks first among major European countries for per capita recycling of packaging “.