15th April 2020 – Independent marketing and communication agency Connexia is giving a creative boost to ActionAid Italia‘s new press and digital campaign. The non-governmental organization works with 15 million people in more than 45 countries worldwide to fight poverty and injustice, its latest campaign describes “the world to come”.
ActionAid’s view of the horizon is revealed in a campaign designed to tell the story of our foreseeable future through the lens of Covid-19: a lucid reflection on how the virus has changed us and – more importantly – how it will change humanity forever. A change we have suffered and endured, of course, but from which positive suggestions can also be made.
No stranger to unconventional ways of communicating, ActionAid has chosen to promote the rediscovery of some of its founding values – humanity, solidarity, community – at a time when they are becoming increasingly relevant, and with ever more tangible significance.
Under the Creative Direction of Riccardo Catagnano and the brand management of Davide Corti, ActionAid’s campaign, on air and online over the Easter weekend, has been featured in the leading national newspapers (Corriere della sera, Repubblica, L’espresso, Internazionale), the most popular social media platforms (FB + IG + YT) and the official brand properties of the non-profit organization.