7 June 2021 – FIMER, Italy’s leading manufacturer of photovoltaic inverters, the fourth largest in the world, and a key player in the production of charging solutions for the e-mobility sector, has chosen the independent marketing and communications agency Connexia as its strategic communications partner for its B2B market.
Founded in 1942 and based at its zero-impact headquarters in Vimercate (MB), FIMER today has a direct presence in over 20 countries and a geographical presence in 100 countries on 5 continents, employing more than 1,100 professionals in total. Thanks to a broad portfolio of solutions for the photovoltaic market and for recharging electric vehicles, FIMER is now a leading company in the businesses of the future.
Under the Client Direction of Mattia Airoldi and the Creative Direction of Clio Zippel, and with the constant support of Connexia’s Innovation team led by Chief Innovation Officer Italo Marconi, the agency’s multidisciplinary team of professionals, boasting extensive expertise in different areas, will work alongside FIMER with a complete circular approach, supporting the definition of the communication strategy with a focus on innovation, digital presence, and PR dedicated to the Italian market, from both a trade and corporate perspective.
This is a form of strategic consultancy that will result in integrated corporate and brand communication, designed to effectively reach the different target audiences of the competitive, high-potential B2B sector in which FIMER operates.
In concrete terms, Connexia will be tasked with guiding all of the company’s PR & Media Relations activities in Italy, as well as implementing a number of ad hoc projects on a global scale, which will be divided into special projects.
Within the context of the partnership, Connexia will also be providing support in the conception and production of FIMER’s creative assets, including the product videos already produced in the recharging solutions segment dedicated to electric mobility (the entire FIMER EVI 2021 range and FIMER Flexa Wallbox AC), a sector in which FIMER has decided to debut with its own brand.
“We are delighted to be launching a new collaboration with a partner like FIMER, a quintessentially Italian company with an international vision, capable of integrating sustainability and innovation into its business model, and fully embracing our nature as a non-profit company,” explains Stefano Ardito, Chief Growth Officer at Connexia. “In a context in which renewable energy is one of the solutions that will help to curb climate change and revolutionise the concept of mobility, we are thrilled to be able to strategically support FIMER’s objectives by promoting the company’s story as well as its products and its vision, and guaranteeing a full-service approach thanks to a blend of creativity, innovation, data, technology, digital marketing and corporate communication vis-à-vis journalists and stakeholders.”
“FIMER‘s aim is to guide energy through an increasingly sustainable transition with innovative technological solutions,” explains Roberto Basile, Chief Marketing Officer at FIMER. “To do this, we need to build a network of partners who, like us, have innovation and sustainability in their DNA. We are convinced that selecting a dynamic company like Connexia as our communications partner in Italy will allow us to communicate the vision and values that are at the heart of FIMER’s growth strategy and daily actions in the best possible way.”