8th of March 2021 — After meeting with several big names, Florim, the leading company in porcelain surface production for housing, architecture and interior design, has chosen to entrust Connexia with setting up their new social media management strategy, website and blog SEO operations, and application architecture analysis for comprehensive performance optimisation.
Passion, innovation and sustainability are the key pillar’s of Florim’s history and business operations. Founded in 1962 in the province of Modena, Florim has been able to evolve and expand globally over almost sixty years of business, becoming a market trendsetter with seven different commercial brands, each reflecting — through a singular, unique ethos — a great understanding of design and beauty.
Supporting the company alongside Creative Director Clio Zippel and Customer Manager Stefania Predoti, is a multi-skilled team of strategists and experts in digital marketing, innovation and digital communication. Connexia has been called on to support Florim across several domains, starting with analysing their current infrastructure and providing technological and systemic expertise.
On top of overhauling their application architecture, processes and user experiences, the agency will also take over SEO operations, improving the brand’s position on search engines, their website performance and user experiences on their website and blog, and ultimately devising new management strategies for their social media channels.
“At Florim, we combine design and innovation aiming to continuously improve processes, even inherent ones like communication, which is crucial nowadays for getting the company’s values across. — states Matteo Borsari, Head of Communication at Florim — In times like this of major changes, it’s fundamental to reach out and meet the needs of different target markets in our area of business. This makes having an integrated and consistent technological, creative and strategic approach indispensable. We believe Connexia is the right partner to have by our side as we face new digital challenges, who can support us over the coming months in developing our extensive, strategic project”.
“The well-rounded consultancy Connexia can offer Florim demonstrates the agency is thoroughly capable of ensuring full support for clients over a wide range of channels and platforms, dedicating a multidisciplinary and highly flexible team to meet specific needs. — commented Andrea Redaelli, Digital Media Managing Partner at Connexia —We’re delighted to have the opportunity to collaborate with Florim on a project that largely encapsulates and complements Connexia’s core activities, and to be able to guide a quality Italian company that’s so focused on beauty, sustainability and innovation, through reviewing their digital and technological property”.