19 July 2023 – SKIN FIRST®, a digitally native skincare brand, proudly Made in Italy, has handed over the management of its media relations, digital PR and influencer marketing activities to Connexia, the marketing and communication brand from the MarTech company Retex. The aim of the collaboration is to promote SKIN FIRST® products via the main national media outlets, utilising storytelling based on the brand’s core values.

Born from the expertise of Maria Pia Prior, pharmacist and cosmetologist, the SKIN FIRST® line is known for its scientific approach to product development, as well as its accessible ethos, ensuring that beauty and personal care are available to all. Created to foster self-acceptance and help people love their skin, SKIN FIRST® is set apart from other beauty and skincare brands by its connection with its community and its commitment to actively listening to the needs of its members.

Using the communication strategy developed by Connexia, which spans various customer touchpoints, SKIN FIRST® is striving to reach a young, diverse and genderless target market. As a result, the brand will be able to strengthen its position as an established enterprise, both in the beauty sector and in the Italian market, and to boost the communication of its initiatives and activities, including product launches, partnerships, distribution agreements and new openings, thereby reinforcing the bond with its community.

“We are delighted to be working with an experienced partner like Connexia, who shares our values of transparency, inclusivity, and kinship with a large and diverse community, with a particular focus on Gen Z and Millennials,” declared Maria Pia Prior, pharmacist, cosmetologist and founder of SKIN FIRST®. “We will work together to share the brand’s true essence and values, as well as our desire to forge closer and deeper connections with people. In a nutshell, every genuine quality that sets us apart.”

“Collaborating with a brand that is so dedicated to its product quality and customer care represents an opportunity for our team to lay out a clear path, highlighting the values behind the project,” explained Massimiliano Trisolino, Managing Partner of Strategy & Creativity at Connexia. “Our creative approach and skill set are at  SKIN FIRST®’s disposal, allowing us to collaborate to create the most effective communication strategy for the brand’s awareness and business objectives.“