PR & Digital PR
The unique appeal of 100% Made in Italy gift boxes
Connexia and Emozione3 have been working together for over three years. This partnership includes PR and digital PR, events throughout Italy with bloggers and influencers, press presentations, assistance with trade shows and many other initiatives to promote the brand of 100% Made in Italy gift boxes.
As the famous tourism brand Emozione3 operates in a very competitive market, it wants to use a very original and more digital way to publicise the best experiences in every region of Italy featured in the gift boxes. The company asked us to identify fresh, new solutions that would make the brand stand out from the competition.
One of the most successful media and social formats was the ‘Emozione3 Gira l’Italia’ tour, a series of events aimed at giving people a first-hand taste of the best gift experiences in the most beautiful regions of Italy. White-water rafting, trips on sailing boats, weekends in mediaeval castles, and cooking courses to name but a few!
Our work resulted in incredible engagement in terms of PR & digital PR, with media coverage of over 400 targeted articles every year.