Casa Bricocenter, the branded community for DIY enthusiasts
In order to focus on its target audience and tap into and satisfy the needs of the target market, Bricocenter chose to create an online space for its customers and start a loyalty programme to increase user engagement.
Connexia proposed designing and developing a vertical community about DIY in which users can share their know-how and results of their DIY projects, and also have fun thanks to engagement and gamification mechanisms.
This led to casabrico.bricocenter.it, which has over 120,000 unique visitors a month and 105,000 registered users.
A CRM activity to build and develop the customer database was duly organised to coincide with the launch of the community.
The platform developed by Connexia for this renowned DIY brand won the award for the Best Loyalty Program at the Accenture and Sole 24 Ore Innov@Retail Awards.