Daikin

PR & Digital PR

Media Relations

Daikin, the worldwide air conditioning leader, wishes to increase the visibility of the company and of ROTEX, the brand with which Daikin operates in the heating market, with end consumers and target trade.

Thanks to the ongoing corporate and product press office activities proposed and coordinated by the Connexia team, Daikin significantly increased its brand awareness, particularly in the design sector, and benefited from a combination of digital PR initiatives, media relations activities, coordinated special projects and support with media planning.

The media coverage of Daikin exceeded 1,800 press releases during the three-year partnership.

CASE STUDY IN 3 STEPS

challenge

Generate brand awareness of the target consumers and trade.

solution

Ongoing press office and digital PR activities.

result

1,800 press releases over three years.