Fiat Chrysler Automobiles
Media Relations & Press Office
Lifestyle media relations for the Lancia, Fiat, Alfa Romeo, Jeep and Abarth brands
Connexia has been coordinating and managing all non-trade PR and press office activities for brands in the Fiat Chrysler Automobiles Group – Fiat, Alfa Romeo, Jeep, Lancia and Abarth – since 2008.
The goal is to use our full range of media relations and press office services to promote FIAT, Alfa Romeo, Lancia and Jeep products and their sponsorships in all non-automotive media and with a specific focus on the lifestyle media: produce press releases for lifestyle events and product launches, coordinate and manage the media, suppliers and partners involved in events and press trips, oversee photoshoots, and provide lifestyle support for product launches with targeted invites for the non-trade media.
Other work for FCA includes overseeing all the ad hoc brand activations in the sports and specialist (fashion, cinema, music, communication and marketing) press, handling the creative concept from inception to implementation, creating story angles, coordinating co-marketing and sponsorship operations in partnership with other brands, coordinating media partnerships, overseeing the production of photographic and video material and organising all the placement activities for press fleet cars in the target media.
CASE STUDY IN 3 STEPS
challenge
Promote FIAT, Alfa Romeo, Lancia and Jeep products and their sponsorships in all non-automotive media
solution
Leverage every form of product communication: press office, media relations, press trips, creativity and creating story angles, and coordinating co-marketing, sponsorship and placement operations.