Lay’s

Product Placement

Product launch for Lay’s potato chips in Italy

The world’s #1 potato chips have come to Italy: PepsiCo launched the first five flavours of Lay’s potato chips, which are already bestsellers in many countries worldwide.

The brand needed digital support to back up the product launch.

Connexia proposed the creation of a product tasting format: send out a box with a high-impact design and samples of all the products, a customised message and a USB key with press material.

We also selected and engaged journalists, bloggers and key opinion leaders from the food and lifestyle sectors, contacted 100 bloggers and KOL, and generated over 80 tweets, Instagram pics and posts.

CASE STUDY IN 3 STEPS

challenge

Use a digital strategy to support the product’s launch in Italy.

solution

Create a product tasting format.

result

100 bloggers and KOL were contacted and over 80 tweets, Instagram pics and posts were published.