Royal Caribbean

Media Relations & Event Management

Press office, press trips and events

Connexia has been the communication partner of the Royal Caribbean cruise company, which is based in Miami, since 2010.

We manage all press office activities, organise events and the digital PR, and oversee the company’s digital ecosystem with the involvement of influential bloggers from the Italian tourism scene.

During the past five years of working with Royal Caribbean we have organised over twenty press conferences, as well as thirty press trips and launch events on board the world’s most imposing, high-tech ships. We have also been instrumental in increasing the media coverage by 45% and this has heightened brand awareness in Italy for the world’s second-largest cruise line operator.

CASE STUDY IN 3 STEPS

challenge

Support Royal Caribbean communication in Italy.

solution

Press office activities, event management and digital PR.

result

45% more media coverage.