The Volkswagen brand needed to identify the online influencers in specific areas of interest.
Connexia proposed conducting the analysis in two stages:
The quantitative stage involved integrating Connexia’s digital PR assets with ad hoc analysis using OCM tools (Tracx – Doxa Duepuntozero);
The qualitative stage involved conducting analysis based on four parameters so we could measure actionability.
The plan also included mapping by each specific area of interest and suggesting possible action items.
Over 100 influencers were identified and profiled in specific areas of interest.